WILLIAM HILL Review – Our Test and Experiences

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We wish to share our experiences with William Hill, especially in comparison to other betting providers, in the following report. “Bet like the British!” This is the slogan of this bookmaker founded in 1934, clearly boasting a long tradition and today one of the most famous and most successful betting providers on the market. One decisive reason for this success is their outstanding network: Beloved by sports betting fans, bookie William Hill doesn’t only offer its services online, it also operates more than 2000 betting shops worldwide. The second key to their success – without giving away any details of our William Hill test in advance – is the irreproachable customer service of this British bookmaker as well as their extensive betting products. Now holding a German sports-betting license, after a hiatus of several years William Hill is once again accepting customers from Germany, much to the joy of members of that betting community. For our William Hill review, as usual we take a close look at the most important evaluation criteria.

Content on this page

  • Betting Products
  • Betting Odds
  • Live Bets
  • Betting Bonus
  • User-Friendliness
  • Payment Options
  • Customer Service
  • Professionalism
  • Summary

Our review and our experiences at
William Hill,
91 / 100 Percent

Betting bonus details William Hill

Betting bonus details William Hill"
Bonus details
£ 30 for your first stake of £ 10+ with your bonus code
with your bonus code
All details
  • maximum bonus amount: £ 30 as free bets
  • minimum buy-in: £ 10
  • minimum wager for first bet: £ 10
  • minimum odds for first bet: 1/2 (1.50)
  • time limit for free bet tokens: 30 days
  • payment restrictions: deposits via Neteller, Moneybookers, PayPal, PaySafe, Envoy, Skrill 1-Tap or Plus are excluded from this welcome offer
  • geographical restrictions: the William Hill free bet bonus is only available to new customers from the UK
  • bonus code: C30
Get the bonus
Criteria Rating
Betting offer 20 / 20
Odds 16 / 20
Live betting 9 / 10
Betting bonus 8 / 10
Usability 8 / 10
Methods of payment 10 / 10
Customer Service 10 / 10
Integrity 10 / 10

BETTING PRODUCTS – William Hill leaves no wish unfulfilled in our test

With respect to betting products, our William Hill experiences were exceptionally positive, if not utterly outstanding. Here, no one is able to outdo the Brits. For bookmakers whose primary focus is the European market, the following fact is self-evident: Based on our William Hill test, football is the undisputed number-one sport. All of the top leagues are represented, including the German Bundesliga, Serie A, the Premier League as well as the Primera Division. Likewise, plenty of room is given to international competitions such as the Champions League as well as major events including the World Cup. However, William Hill also casts an eye to lower-level leagues – and not only in England. In Germany, for example, your betting opportunities drop all the way down to the third division, even allowing you to bet on action in the regional leagues. William Hill also performs exceptionally well when we look at special bets and sub-wagers: While many of their competitors have acquired elite status by offering over 100 markets per football match, in the case of this particular British bookmaker for the most part they open more than 250 markets, ensuring that literally none of your betting wishes go unfulfilled. The betting products at William Hill are thus a dream for all fans of highly specific sub-wagers. Above all, their extremely full program features a broad palette of goal and goal-scorer bets. In addition to football, this bookie’s other main categories include such popular sports as tennis, basketball, handball, ice hockey and motorsports. Even here, a wide selection of special bets are possible. William Hill also provides betting opportunities on other sports, some of which are more extravagant, tallying 30 sports in total. As we would expect of a traditional bookmaker from Great Britain, their colorful betting program also embraces horse- and dog racing, rugby, Gaelic football, hurling, darts and snooker, along with the beloved British sport of bowls. This bookie’s numerous opportunities for sports betting are supplemented by a wide-ranging casino offer. User experiences with William Hill indicate that, in this particular area, online poker is particularly popular. Beyond that, this bookmaker’s program also includes social bets focused on the worlds of politics and entertainment: For example, you can bet on who will take home an Oscar or the winning performer in the Eurovision Song Contest. Due to their wealth of markets, taking into account both the many different sports as well as the numerous sub-wagers available, we award William Hill’s betting products the maximum points possible: 20/20.

BETTING ODDS – Our experience indicates that football from England sets the tone at William Hill

In the course of our William Hill test, it quickly became apparent that this bookmaker’s primary focus is on football. Naturally, this is also reflected in their betting odds. Our William Hill experiences sketch a clear picture: for the English football leagues, their payout rates reach a level of 95 to 96%. For individual betting markets, they put up some absolutely top numbers. When it comes to the top European leagues, too, they offer above-average odds. As is generally the case with British bookmakers, changes in odds for individual sporting events are more frequent than they are with other bookies. Beyond that, the fluctuations in those odds are comparatively high. With that in mind, the time you decide to make your bet can be decisive. Our experiences with William Hill indicated that bets placed late, just before the start of an event, are likely to be the most rewarding. As for the payout rates for sports other than football, these are generally in the strong mid-range. In this area, they don’t quite manage to reach the top values offered in a highly competitive field. Here, the average payout rate is between 92 and 93%. However, within the scope of our William Hill test we did not come across any rates that dropped below the "evil” 90% mark. In conclusion, we encountered either good or above-average payout rates overall. Especially when it came to (English) football, they managed to excel with top odds. Since we do feel that this bookmaker has some room for improvement in this particular category, we must make a few small deductions and therefore give 16 out of 20 possible points.

william hill website en the website of William Hill ensures a positive user experience

LIVE BETS – In our test of betting providers, William Hill is towards the front of the pack

For tradition-rich betting providers like William Hill, excellent live betting opportunities are a matter of course – at least, that’s what you’d expect. And in fact, it is only in recent years that this British bookmaker has managed to give its live betting product a contemporary and modern look. Our William Hill experiences show that the investments they have made have definitely paid off and that their current product is something to be proud of. In the betting community, William Hill’s live betting products are frequently and popularly used. The daily opportunities for live betting are a sight to behold. Needless to say, here, too, football takes the lion’s share. The number of sub-wagers varies considerably in our William Hill test – based on the sporting event in question. For football, over 120 betting markets are no rarity. Even for tennis, you can reckon with over 70 detail bets. With regards to that particular sport, tipsters even have the opportunity to bet on the number of points that will be scored. In other words, also when it comes to their live betting program, William Hill again sets the bar very high. In addition to football and tennis, mainstream sports such as basketball, volleyball, ice hockey and handball, along with a number of exotic creatures like E-sports and cricket, are all popular players in their live center and given appropriate prominence. You can also place live bets on horse races. Beyond the traditional live bets, William Hill offers a separate section entitled “Last Minute Bets”. As the name suggests, here you will be able to place your bets shortly before the start of the event. And as we mentioned before, it is in that time window that you can often extract the very best odds out of this British bookmaker. Above all, William Hill convinced us with their live ticker and corresponding visualizations. Game action is updated by the second. Numerous statistics, which can be found on the webpage and are constantly updated, can be used to gain an accurate impression of what’s going on on the field, and without having to follow the event via live feed. That said, live streams are frequently offered. In our evaluation, we note yet again: William Hill’s odds are in the upper mid-range – and in some cases, on the verge of the upper tier. Overall, the live betting offer as well as the design of the live center, which is easy to navigate, are both consistent with the theme and extremely customer friendly. Due to the good experiences we had with live betting at William Hill, our review awards them 9/10 points.

BETTING BONUS – Our William Hill experiences with an unconventional new-customer bonus

In our William Hill test, the special bonus they offer to new customers do not really stand out. This welcome bonus is designed as a classic one in sports betting. In our William Hill Test, we want to share our experiences with this welcome Bonus. All you have to do first is sign up with a new account on the well-known-bookmakers website. It has to be mentioned that a bonus code is necessary to take all the advantages of this offer. According to our William Hill Test, you will be offered £ 30 in Free Bets after entering the bonus Code “C30”. Especially customers from the UK can cheer about this offer, because they are the only onces to receive it. All clients from other countries are not allowed to take this bonus offer, our William Hill experiences have shown. For UK customers, a minimum deposit of £ 10 is necessary, otherwise, they won´t be able to play this welcome bonus. Our William Hill test also showed, that the minimum odd for your bonus bets must be 1.50 or higher. After placing your first £ 10 on it, you will receive 3 free bets of £ 10 each, so all in all, William Hill offers you a 300 % Bonus. After receiving you have to fullfill the bonus conditions within 30 days. To do so, each free bet token has to be placed as a single bet in the sportsbook and can not be divided into multiple bets. Due to our William Hill experiences we can tell that Neteller, Moneybookers, PayPal, PaySafe, Envoy, Skrill 1-Tap or Plus are not eligible for your first deposit. This does not change our positive opinion about this offer in our William Hill Test. Especially due to the very low minimum odds and the long expiration date, we see a very moderate and tempting welcome bonus for new customers. This is why we award it with 9 out of 10 points.

USER-FRIENDLINESS – The operability of the website and mobile app convince us in our William Hill test

In the course of our William Hill test, we established this bookmaker also marches to the beat of a different drummer when it comes to the layout of its website. In this case, unlike other bookies, the main menu is not located on the left-hand side in the form of a vertical navigation column, but instead is displayed horizontally in the upper area. This is a good example of how bookies try to do whatever it takes to stand apart from their competition. That said, it takes only a short time to get used to the different design, at which stage navigating their betting offer is as smooth as can be. The platform is clearly structured and easy to use. Their betting products are arranged clearly and unambiguously according to sport and competition. One great feature is a sports-betting calendar for each sport, enabling quick access to all upcoming and current events. The individual sports bets are displayed in the center, of course. On the right-hand side, you will find the betting slip, the design of which is also completely up to par, though, for our taste, it could be a little clearer. In the course of our comparison of betting provides, we encountered numerous other layouts for betting slips with which we had better experiences. However, returning to the positives: Right next to the usual betting slip, you have the option of switching to bets which are still open, a feature we regard as extremely customer-friendly. Below the betting slip, you can pull up results, while a betting calculator is also provided, adding to our positive evaluation of William Hill’s user-friendliness. The loading times are very short, something which is definitely praiseworthy when one considers the elaborate design of the live center. Many smartphone and tablet users may well ask themselves: mobile website or app? Based on our own experiences, both choices are equally as good. The layout is very similar to the desktop version. The menus are intuitive and navigation easy. The selection of sports as well as main bets and sub-wagers functions equally smoothly. Placing bets is no challenge at all – only the layout and interface associated with the betting slip could be a little better. Account administration is likewise trouble-free, even by smartphone. Our William Hill test also established that loading times are satisfactory. All of which is reflected in a score of 8 out of 10 in this category.

william hill app en William Hill scores with a strong mobile app

PAYMENT OPTIONS – At William Hill, your choices range from A to Z

Our William Hill experiences indicated that, when it comes to payment options, this bookie covers all the bases. In fact, the number of payment methods they accept is quite overwhelming. Aside from classic bank transfers and Sofort as well as credit and debit cards, you can also avail yourself of today’s most important payment services, including less standard methods of deposit and payout often neglected by other bookies. That said, William Hill allows you to use various E-wallets for your money transfers. In addition to standard service providers PayPal, Skrill and Neteller, you can also make use of EcoPayz, WebMoney, Yandex Money and Qiwi Wallet. The selection of vouchers and pre-paid options is equally extensive: deposits and payouts by means of paysafecard, todito Cash, AstroPay and Neosurf are no problem at all. You could also conceivably pay by check at William Hill. The maximum deposit amount varies substantially due to the many options. The upper limit for paysafecard is € 250 – otherwise, depending on payment method, that maximum will range between €12,000 and €100,000. For its part, William Hill does not charge any fees. However, some banks as well as payment providers may charge fees of their own. In this regard, we suggest taking a look at the outstanding advice provided by William Hill. Naturally, they answer all of your most important FAQs. User experiences indicate that William Hill’s claim that they process payouts within 3 working days is accurate. Bank transfers may vary based on the bank, in some cases taking longer. Deposits and payouts may also be requested by means of the app. Our rating: 10/10 points.

CUSTOMER SERVICE – William Hill offers its customers great support

Our William Hill test showed that this British bookmaker is one of the best when it comes to customer service, with many different options to get in touch with them. And all of those options can be found on the William Hill webpage under “contact”. Customer service by telephone is available daily between 9 AM and 1 AM. This involves free hotlines, an added convenience for customers. There are even separate free hotlines for customers in Germany, Austria and Switzerland. Of course, you can also send your questions or concerns by email. Aside from their general contact address support.de@willhill.com, you can direct specific questions about the casino and poker to casino.de@willhill.com and poker.de@willhill.com. Since recently, William Hill has also provided help by means of live chat. Contact by means of Facebook Messenger is likewise possible. Our experience indicated that, in this case, you will receive an immediate response. All in all, we find William Hill’s customer service to be conscientious and competent, very much worthy of a top bookie. As a consequence, we see no reason to deduct points in our William Hill evaluation and thus give them a maximum 10 points in this category.

PROFESSIONALISM – Our William Hill experiences attest to a reliable bookmaker

Naturally, William Hill is a very serious and professional betting provider, otherwise it would not be one of the market leaders, nor would it be able to look back on such a tradition-rich history. As we said at the beginning, this British bookmaker was established in 1934. Today, William Hill is listed on the London Stock Exchange and employs a total of 17,000 people, many of whom work at over 2300 betting shops. With a market value of over 4 billion pounds, this British bookmaker is clearly one of the big players in the business. Its main offices are in London and Leeds. They are also headquartered in Gibraltar, from where they also hold an EU license for sports betting subject to strict criteria. Based on our experience, customers can feel certain that their data is protected, not least due to SSL encryption. Beyond a shadow of a doubt, this bookmaker enjoys a good reputation in the betting community. Particularly astonishing and a symbol of their professionalism: Their daily betting limit is an almost unimaginable €2 million. In the world of sponsoring, in recent years they have drawn particular attention for their involvement in horseracing, darts and snooker.


Customers from Germany must pay a 5% betting tax at William Hill. Everything else you need to know about betting taxes can be found here.

IN SUMMARY: Our review shows why William Hill is one of the most popular betting providers

William Hill is a very professional bookmaker with a long tradition. The name recognition of this betting provider is correspondingly big. The nature of the welcome bonus as well as the design of the website are somewhat out of the ordinary – that said, in both instances customers are presented with a very attractive offer. This British bookie places a major emphasis on security as well as data privacy. Above all, William Hill stands out with its outstanding betting products which, both in terms of quality as well as quantity, are very convincing. Furthermore, sports tipsters are provided with flawless support along with an immense selection of options for deposits and payouts. As for betting products, customer service and payment options, William Hill certainly sets the bar for its competition. William Hill’s betting odds are in the upper mid-range, meaning there is room for improvement. For the top leagues and in English football, payout rates are higher than average. Their live betting opportunities are extensive, while the live center is both visually appealing and informative. As we can see, there are numerous advantages associated with this British bookmaker.

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