LADBROKES REVIEW – Our Test and Experiences
Ladbrokes is a bookmaker with a long and proud tradition, where tipsters have been able to enjoy a wide range of betting experiences since 1886. Looking back on a history spanning over 100 years, Ladbrokes is clearly one of the most established betting providers on the market. Today, this London-based company has over 15,000 employees as well as 2700 local betting shops throughout the United Kingdom, Ireland and Belgium. With more than 800,000 customers and, since its merger with industry rival Gala Coral, one of the biggest bookmakers worldwide, this is a major reason why this British bookmaker simply had to be a part of our Website. In addition to operating numerous betting shops, Ladbrokes also boasts an online presence that stands comparison with its younger competitors. With its extensive selection of sports, entertainment and social bets, this venerable bookmaker offers all the variety you could wish for, and, with its wealth of betting markets, promises customers a broad palette of experiences in the world of betting. Since the relaunch of their website in 2015, this “old-timer” of the betting scene has demonstrated it is quite capable of keeping up with the latest trends and not about to ignore more recent developments. We took a closer look at this bookmaker with over 100 years of experience, including categories such as betting products, odds as well as user-friendliness.
Content on this page
- Betting Products
- Betting Odds
- Live Bets
- Betting Bonus
- Payment Options
- Customer Service
Betting bonus details Ladbrokes
| Free bet worth up to £50 |
with your bonus code
|Get the bonus|
|Betting offer||19 / 20|
|Odds||16 / 20|
|Live betting||9 / 10|
|Betting bonus||7 / 10|
|Usability||7 / 10|
|Methods of payment||9 / 10|
|Customer Service||8 / 10|
|Integrity||10 / 10|
BETTING PRODUCTS – Ladbrokes draws upon its vast experience in the betting industry
As we look at their betting products, Ladbrokes’ decades-long experience is clearly evident. In addition to the – almost obligatory – top European leagues including the Premier League, La Liga, Serie A and German Bundesliga, within the scope of our Ladbrokes experience report we also came across numerous other sports and competitions that users can bet on. With regards to football, the offer extends from European amateur and youth leagues, to competitions from Malaysia and Vietnam, meaning that even tipsters with a weakness for the more unknown and exotic are likely to find what they are looking for at Ladbrokes. As for the number of betting opportunities for each event, Ladbrokes also demonstrates impressively its experience on the betting marketplace: The over 170 different types of bet caught our eye, putting this bookmaker right up there with the best of the best. However, their wide-ranging and deep offer focused on football is far from all this established bookmaker has to offer, since the Brits also include such classic wagering sports as cricket, boxing as well as tennis. A unique highlight we noted in our Ladbrokes test report: extravagant betting opportunities, including births within the British Royal Family as well as the winner of the Nobel Prize in Literature. At Ladbrokes, you can also bet on the Eurovision Song Contest as well as various elections. With their small, yet quite attractive selection of E-sports, this experienced bookmaker is also signaling it is not willing to overlook the latest trends and developments on the betting market, and that it wishes to offer something appealing to its younger customers as well. Furthermore, fans of online casinos will definitely have a heyday at Ladbrokes. Their wide range of betting opportunities means that we award Ladbrokes a well-earned and above-average score of 19/20 points for the far from dusty offer of this established betting provider.
BETTING ODDS – Recommended for favorites, otherwise nothing out of the ordinary
In our Ladbrokes test, naturally we took a very close look at the odds that this London-based bookmaker was offering. In doing so, we were interested not only in their payout rate in general, but also in whether there were noticeable differences in odds when it came to different sports and types of bet, which might also indicate this bookmaker’s particular areas of focus. We discovered that, in football especially, Ladbrokes offers above-average odds, with bets on favorites proving particularly lucrative. When it comes to top European competitions, it is not rare for the payout rate to climb to as high as 94%. In addition, our Ladbrokes test report indicates that you should wait until just prior to the close of betting before placing your bets, since it is then that the odds are likely to increase substantially and improve your profit potential. Because Ladbrokes tends to publish its odds on the early side, this also gives you the opportunity to track odds developments a little longer and keep your eyes peeled for the best value, which we definitely see as a positive in our test report. That notwithstanding, we didn’t have any particularly stunning experiences at Ladbrokes in terms of odds (which had a lot to do with the very average figures we encountered for sports other than football), and as a result we award them 16/20 points in this category of our test.in our Ladbrokes Review we took a closer look at the website
LIVE BETS – Ladbrokes offers a wide selection with a few minor weaknesses
Live betting is a must for every betting provider nowadays, which means that even a bookmaker like Ladbrokes with such great experience cannot allow itself to show any weaknesses in this area. In this category of our test report, in addition to betting products we also look at the performance and design of the live center, since these components make an important contribution to pleasant experiences when it comes to live wagering. Their live offer includes football, tennis and basketball, while fans of golf, cricket and basketball will also discover ample opportunities for live betting at Ladbrokes. We draw special attention to the large number of betting markets which, above all for football events, not rarely reaches over 140. Based on our experience, this represents absolute top value and thus a clear plus in our Ladbrokes test report. The selection of currently available live events is divided by sport, while the section “upcoming” displays impending betting opportunities, allowing you to plan your next bets well ahead of time. Changes in odds are shown in real time with the numbers colored correspondingly (orange for lower, blue for higher). Thanks to a striking, richly contrasted color scheme it is easy to maintain an overview, while one click on the various events opens a live animation where, likewise in real time, you are kept up-to-date with the very latest sporting action. In addition to this, Ladbrokes provides you with extensive statistics about each match, supplying you with all the information you need for the bets you place at Ladbrokes. You also have an opportunity to follow select events via live stream, accumulating even more points for this bookmaker with British roots, especially since not every betting provider offers this feature for their customers. For their ambitious live-betting program, in this category of our Ladbrokes test we award the Brits 9/10 points.
BETTING BONUS – Ladbrokes captures attention with £ 50 free bet promotion
Even a bookie with as much experience as Ladbrokes has to come up with new ideas from time to time in order to attract new customers. This is why this betting provider fields a very exciting bonus package, one which credits you a free bet equivalent to the amount of your first bet at Ladbrokes, while the bonus conditions associated with this offer definitely stand out in comparison to those of its competitors. To take advantage of this offer, you must first register on this bookmaker’s website and enter the bonus code “F50”. Then, you will have to deposit at least £ 5 to your account and make a bet within 14 days, wagering between £ 5 and £ 50 at odds of 1.50 or higher. If you meet these conditions, this betting provider will then grant you a bonus equivalent to the amount of your first bet. Once you receive this bonus, you have 4 days to use up this amount, over the course of which you may only consider bets that have been given odds of 1.50 or higher. At this point, you can receive a payout of any winnings you have generated with your free bet, though not the amount of the free bet itself. Based on our experience, only the following types of bet qualify towards the Ladbrokes bonus: winner/multiple outcome bets, individual bets, two-, three-, four-line or higher combo bets, forecasts and combinations. In addition, our experience with Ladbrokes showed that payment services available through PayPal, paysafe, Neteller as well as Skrill (Moneybookers) are excluded from this bonus offer. This experienced bookmaker from Great Britain puts an attractive bonus offer on the table, for which we award 7/10 points.
Betting bonus details Ladbrokes
| Free bet worth up to £50 |
with your bonus code
|Get the bonus|
USER-FRIENDLINESS – An overly awkward menu system dampens our Ladbrokes experience
Our evaluation of Ladbrokes user-friendliness is based to a large extent on our experiences with their website, though we didn’t neglect their mobile offer either. While at first sight Ladbrokes Internet presence appears to be clean and well structured, their menus are far from intuitive, with a number of menu items virtually hidden. Immediately catching our eye in the center section of the webpage was their current betting offer, which is broken down by sports, current ongoing live events as well as those highlights this betting provider wishes to highlight. The navigation bar in the header area is a little on the small side, meaning you need a little time to get your bearings and take advantage of the extensive offer available from Ladbrokes. Since the entire selection of available sports and leagues is located here, which makes it not exactly easy to find what you’re looking for, in this category of our Ladbrokes test we do see a need for improvement. Located on the right-hand side are several teasers with betting tips as well as some current top odds. Our experience on the Ladbrokes site when it came to graphic design were fundamentally good, though we found the color scheme somewhat jumbled and, like the website as a whole, rather stale. Nonetheless, there is plenty of contrast and thus adequate clarity on the site. When we looked at loading times, our Ladbrokes test also did not note any particular weaknesses. In order to provide exciting real-time experiences for live bets, the bookmaker also offers a special app for various operating systems. In this way, customers can bet on matches they are currently watching on the television from the comfort of their sofa. We also discovered a mobile version of their website which, just like the app, functioned flawlessly. In summary, our Ladbrokes test characterizes the web presence of this established bookmaker has adequate, though the design is neither one thing nor another, while the menu requires time until you navigate to where you want to be. For the aforementioned reasons, in this category of our test we give Ladbrokes 7/10 points.We also checked out a mobile app at Ladbrokes'
PAYMENT OPTIONS – Ladbrokes’ extensive selection of payment choices also includes PayPal
Established bookmaker Ladbrokes provides a wide selection of payment opportunities. In the course of our test, we discovered the following payment options on this bookmaker’s website: bank transfer, Skrill (Moneybookers), Neteller, PayPal, paysafecard, eps (Austria only), giropay, Sofort, as well as various credit cards. Users should exercise some caution since not all of these payment options are available for transactions in both directions. For example, Paysafecard and Sofort may only be used for deposits. Furthermore, fees are charged for most payment companies if you fail to meet minimum requirements. The fact that PayPal is available on this bookie’s website we view as a positive. Our rating for Ladbrokes in this category: 9/10 points.
CUSTOMER SERVICE – In our Ladbrokes test, we make deductions due to restrictions in German-language support
Based on our experience with Ladbrokes, their customer service for German-speaking customers could be more extensive, though our test report did discover an astonishingly modern support infrastructure which, aside from classic contact options such as telephone and email, also included Facebook, Twitter as well as YouTube. A live chat (fundamentally only available in English) can also be used to get in touch, also available daily between 12 PM and 8 PM in German as well. However, most inquiries using the various communication channels are only answered in English, leading to a few deductions in our Ladbrokes test. However, positives include a toll-free 0800 phone number, definitely a concession to German-speaking customers. In this category of our Ladbrokes test, this bookmaker manages to earn 8/10 points.
PROFESSIONALISM – More than 100 years of experience speak clearly on behalf of Ladbrokes
You don’t manage to stay in the betting business for over 100 years if you don’t work legally and conscientiously 100% of the time. With a license from Gibraltar, this established British bookmaker continues to declare its serious intentions in 2018, while also supporting programs that aim to help people with gambling addictions. In addition to this, since 2008 Ladbrokes has been a sponsor of the 2008 PDC Darts World Championships, while constantly showing up as a partner for various sports teams and leagues. This includes a cooperative agreement with SV Werder Bremen. However, the most powerful argument for this bookmaker’s serious intentions is their presence on the betting market spanning many, many years, which is why we award them 10/10 points.
Ladbrokes charges its German customers the applicable betting tax of 5% on all winnings.
IN SUMMARY – Even in 2018, Ladbrokes guarantees positive betting experiences – with just minor hesitations
In our Ladbrokes test, this established British bookmaker manages to tally a score in the upper mid-range. Especially with respect to the extremely wide range of betting products, we clearly note Ladbrokes’ more than 100 years of experience, leaving virtually nothing to be desired in this aspect of our betting provider test. For example, even for live bets, it is not rare to have over 140 betting markets available, which, based on our experience, represents indisputable top value. However, we do note a need for improvement when it comes to customer service, which is only available on a limited basis for German-speaking tipsters, while this bookmaker’s Internet presence was not utterly convincing either. Their website feels a little overcrowded and outdated, which is why we make a few slight deductions in this category of our Ladbrokes test. Their odds only earn them an average score, though in our experience with Ladbrokes, those odds frequently rise shortly before the start of the match. A further positive note: the fact that Ladbrokes frequently publishes its odds early, giving you a longer timeframe in which to plan your upcoming bets. With its balanced overall package, with only occasional minor weakness, this evergreen of the betting market continues to fare well in 2018 and therefore earns 85/100 points in our Ladbrokes test.Bookmaker Comparison