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You’re here because you’re in the market for a sports-betting provider. We’re here because we connect fans like you with high-caliber bookmakers like the ones you just scrolled through. The number of sports-betting providers can be intimidating. How do you know which is the best one for you? Is there really such a big difference between them? Will the bookie actually pay my winnings? These are all valid questions, and you’ve come to the right place to address your concerns. We here at Bettingformat have tested over 70 bookmakers on several points that we feel are crucial for establishing their excellence. We’ve tested all the bookies on this site on their professional integrity, customer-service, betting markets, payback percentage and other key factors. Scroll through the list again and you’re sure to see familiar names as well as some new providers. In the following paragraphs, you’ll find a more detailed explanation of our selection criteria and our recommendations on how to find the best bookmaker(s) for your situation.

Best Online Bookmakers 2019


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Bookmaker Germany

Bookmaker Austria

Bookmaker Switzerland

Best bookmaker
Bookmaker   Details  
1   Top UK Bookmaker
One of the biggest betting offers
highest degree of respectability
bet-at-home Review and experiences
To bet-at-home
2   £ 10 money back
License from Schleswig-Holstein
highly reputable bookmaker
Bwin Review and experiences
To Bwin
3   2x £ 15 bets for your first stake
Over 300 special bets per event
100% serious
William Hill Review and experiences
To William Hill
4   bet £ 10 get £ 30
Sports betting license from Schleswig-Holstein
High player protection and 100% serious
888sport Review and experiences
To 888sport
5   Bonus up to £ 40
Top odds for top events
best live streaming service
Unibet Review and experiences
To Unibet
6   Bet £ 5 Get £ 30
Sports betting with focus on British market
best odds for favorites
BetVictor Review and experiences
To BetVictor
7   Open Account Offer Up to £100 in Bet Credits for new customers at bet365. Min deposit £5.
Bet Credits available for use upon settlement of bets to value of qualifying deposit.
Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits
To Bet365
8   Bet £ 5 Get £ 20
in free bets
Good odds on favorites
Ladbrokes Review and experiences
To Ladbrokes
9   £ 10 money back
extensive offer of live bets
strong odds for top events
Sportingbet Review and experiences
To Sportingbet
10   Up to £ 100 bonus
High profit limit for Highroller
very wide betting offer
10Bet Review and experiences
To 10Bet
11   Get up to £ 100
Extravagant long-term bets
Sponsor of FC Barcelona
Betfair Review and experiences
To Betfair
12   Bet £ 30 Get £ 30
very wide assortment of live bets
high usability for mobile devices
Netbet Review and experiences
To Netbet
13   Bet £ 10 get a £ 10 Accumulator Bet
Listed, belongs to William Hill
very high player protection
mr green Review and experiences
To mr green
14   up to £ 100 extra winnings on your first bet
Bonus for new costumers
To Leovegas Sport

Content on this page

  • Finding the right bookmaker
  • Testing criteria
  • Betting Offers
  • Live Bets
  • Gambling Odds
  • Betting Bonus
  • User-friendliness
  • Payment Methods
  • Customer Service
  • Bonus Offers
  • Professionalism
  • Summary
  • Best gambling odds
  • Other evaluation factors

Which is the right bookmaker for me?

That’s a tough question to answer. Luckily for you, there is absolutely no shortage of possibilities. As more and more people have access to the internet, it logically follows that a veritable parade of online sports-betting providers will climb over each other to get your business. In the past decade or so, we here at Bettingformat have seen an almost exponential growth in the number of available online bookmakers. In efforts to outdo each other, bookies have opened the floodgates of betting markets like no other time in recorded history. In order to retain current customers and attract new players, bookmakers have enacted any number of loyalty and welcome programs in their portfolios. How does one make sense of this beautiful, dense jungle of opportunities? How does one overcome the paralysis-by-analysis of having so many options? The enlightened reader (read: you) finds his or her way to Bettingformat! We help you navigate the dizzying array of betting providers by subjecting the most promising candidates to a rigorous testing regimen in order to provide you with rock-solid, impartial advice to assist you in your search for a new bookie. We strongly encourage you to consult our bookmaker reviews before you invest your time, money and trust in a bookmaker.


What are Bettingformat’s criteria for evaluating bookmakers?

We took a long, hard look at every bookmaker on our website and put them through their paces to ensure you a pleasant wagering experience. We’ve found that bookmakers often differ wildly on matters ranging payback percentages to payment options all the way to user-friendliness. After thinking long and hard about the most important criteria, we assembled a list of testing points and applied it to each and every bookmaker on our site.

The bookmakers were evaluated by the following criteria:

Betting Offers

We scrutinized the bookmakers with an eye on their betting markets and betting variants. We wanted to know which sports, leagues, betting markets and special betting opportunities each betting provider has on offer. We were interested not only in quantity, but also in the quality of the betting offers.

bet-at-home – our winner for betting offers

The super-abundant betting markets on offer from bet-at-home earned them top marks in our evaluation. New customers to bet-at-home are also eligible for attractive welcome bonuses. As you can see from the photo to the left, bet-at-home offers over 90 detailed bets on Bundesliga matches. We feel that the quality of their betting offers is spectacular.

Conclusion bet-at-home:
4.55 / 5

Live Bets

Live bets are becoming increasingly popular and as such bookmakers have trotted out innumerable live betting options. Some of the bookmakers do it better than others, so we decided this was an important testing point for our evaluation. We looked at the ease of placing live bets and the responsiveness of the bookmakers’ online platforms.

Gambling Odds

Of course, gambling odds is one of the most decisive factors when considering a bookmaker. We track the bookmakers’ odds to see who’s giving the most favorable odds and who’s being a little tight-fisted when it comes payback percentages. We also want to know if a bookmaker’s attractive odds are a one-off or if they consistently offer favorable betting-lines or if they tend to specialize on certain sports.

With Bettingformat's odds comparison feature, you'll never miss the best odds!

Show me the best odds now!

Betting Bonus

Almost all bookmakers offer bonuses for new customers. Typically, these come in the form of matching funds on initial deposits or betting bonuses for new customers. All too often, these bonuses are little more than lip-service and are practically impossible to win. That’s why we’ve included betting bonuses into our bookmaker evaluation criteria – we highlight bookmakers whose bonuses are attractive AND achievable.

Show me the betting bonuses!


What’s the point of having the best odds on interesting betting markets when you literally can’t figure out WHERE TO PLACE THE BET!? This hair-pulling dilemma has motivated us to examine the interface of the bookmaker’s website and, when possible, their app. We look for clarity in the optics, ease-of-use and intuitiveness on the bookmaker’s platforms. We ask and answer the fundamental question: Is it easy to place a bet or not?

Payment Methods

No money, no fun. That statement may be the truest of truisms when it comes to sports betting. We emptied and then filled our wallets, credit cards, cryptocurrencies and vouchers all to determine how to make that process seamless for you. Interestingly, there always seemed to be more ways to DEPOSIT money rather than COLLECT money. That might be the second truest of truisms in betting! We investigated all the money-moving possibilities from direct deposit via PayPal to your friend Mike promising to pay us back next week. We’ll take PayPal in that situation. In our bookmaker reviews, we present both deposit and withdrawal options available from each bookmaker to help you avoid any nasty surprises.

Customer Service

This is the one facet of our review that most people would rather not think about. Customer service is usually associated with something going wrong and nobody has time for that. We admire those of you who chose to resolve issues by reading through our FAQs or by arguing in online forums. Sometimes even the best of us need expert support – enter the customer service department. In our survey, we tested customer service centers on criteria such as accessibility, service times, competence and language support.

Conclusion William Hill:
4.55 / 5

Which bookmakers have the best bonus offers?

Most bookmakers offer bonuses that with some skill and luck, you can convert into actual money. Typically, we see two types of bonuses quite frequently – the no-deposit bonus and the welcome bonus. The first category of bonus bets is called the no-deposit bet (also known as the free bet). A bookmaker will simply add an amount of money directly into your betting account. You can read more about these bets by following the link below.


We stake our reputation on the bookmakers we endorse, so you’re not going to find a dud in this respect on this site. If our basic requirements of security and trustworthiness are not met, we discontinue the test and drop the bookmaker. In our reports, you’ll find information about where the bookmakers are licensed, legal considerations and relevant organizational background.

The second category of common bonuses is the welcome bonus. These offers come in all shapes and sizes with the most common being a pledge by the bookmaker to match some significant percentage of your initial deposit. Many of these offers have eye-popping, shouty numbers associated with them, something along the lines of ‘200% of your first deposit!’ All too often, the terms and conditions of these welcome offers make them practically impossible to win. We look behind the curtain and give you the straight information if a bookmaker’s offer is too good to be true. We know the sting of unpleasant surprises and we’d like to help you avoid them!

to sports betting bonus


After assessing each bookmaker on the eight points explained above, we present our findings in the form of a compact summary. We do this to ensure our reports are comprehensible and each bookmaker is measured and represented equally. You can always read the full bookmaker reports by simply clicking on the ‘Review and experiences’ link to the right of each bookie in the list above.

Our Bookmaker test review for 1xbet:

Betting offer
Live betting
Betting bonus
Methods of payment
Customer Service
Conclusion 1xbet:
4.65 / 5

Which betting provider offers the best gambling odds?

The odds are the beating heart of any profitable bet, so it’s no great surprise that bookmakers would love to coax you into placing bets that favor THEM and not YOU. Thankfully, you are prepared for this because you know about our odds comparison feature. We compile and impartially feature the most lucrative betting-lines from over 70 bookmakers to help you make the most profitable decision. You could spend half a day jumping from bookmaker page to bookmaker page looking for the best odds, or you could click over to our odds comparison page and get a bird’s-eye view of the best odds. Our odds comparison feature is updated in real-time so you’ll know you’re seeing the best possible price-to-payout option available at any given time. Give it a try! As always, GOOD LUCK!

Show me the best odds now!

Bookmaker Comparison

As a special feature provided by Bettingformat, you can also compare two bookmakers of your choice in a head-to-head comparison. At a glance, you’ll see how each bookmaker rated in the categories important to you. Again, you can always find supplemental information in our bookmaker reviews.

Compare bookies now!

What else goes into the evaluation process?

We would like to point out that our bookmaker reviews are updated to reflect improvements (or backslides) on the bookies’ sites. The subject of a snapshot today could look radically different in 5 months, so we review and update our reports to maintain an accurate depiction of the bookmaker. We feel that the best overall bookmakers are the ones who score strongly across all categories. What’s the benefit of fantastic betting markets when the odds are pathetically low? This is exactly why the overall ratings are so important to consider in your search for a sports-betting provider. Choosing the right provider is half the battle. You’ll also want to know when is the right time to strike and place your bets. That’s where our odds comparison feature comes in handy – our experts offer their betting advice along with a continuously updated overview of the current best betting-lines. You are by no means limited to just one bookie in life, so it can REALLY pay to enroll with a few reputable bookmakers. Our experience and your wits make for a devastating one-two punch!

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